Real-world event pipelines — from raw webhooks to AI-driven automation — you can stand up in an afternoon.
Lead Intake & AI Qualification
A plain HTML form posts straight at a Hookie endpoint, a workflow scores the lead with AI, and a branch on that score delivers the ones worth chasing to your own service — signed, retried and logged.
- Post a plain HTML form at a URL — no JavaScript, no backend
- Score every inbound lead with a prompt you edit in place
- Deliver only the leads that score above your cutoff
- Verify each delivery with an HMAC over timestamp and body
Read the Lead Intake & AI Qualification use case →AI-Powered Support Ticket Triage
Store every "ticket created" webhook unchanged, let a workflow step classify its severity, and deliver the S1/S2 ones to your own service as a signed, retried, replayable event.
- Store the helpdesk's exact payload before anything routes it
- Branch on the model's severity and emit only S1/S2 events
- Read the receiver's response body when a handoff fails
- Replay a failed escalation once your service is back up
Read the AI-Powered Support Ticket Triage use case →Billing & Account Lifecycle Automation
Store every Stripe billing event verbatim, route it by event type, and hand only the serious payment failures to your own service as a signed, retried, replayable delivery.
- Store the exact body Stripe posted, before anything routes it
- Route each Stripe event type into a dataset of its own
- Deliver only large or final-attempt failures to your service
- Replay a failed delivery after your service comes back up
Read the Billing & Account Lifecycle Automation use case →Product-Led Onboarding & Activation
Your app posts product events to one endpoint, rules split them by event name, and a workflow holds each new signup for a day before asking your service whether that user took the next step — then emits a signed event, for the ones that did not, to a URL you own.
- Post every product event to one URL and split it by event name
- Hold each signup 24 hours, then ask your app what happened
- Deliver a signed nudge event only for the users who stalled
- Read one user's run step by step, including the branch taken
Read the Product-Led Onboarding & Activation use case →
Hookie